Morrisons latest to support British farming

Morrisons supermarkets have followed up their recent commitment to stock only British pork with a promise to sell only British fresh lamb from now until at least the end of next year. Their advertisement for pork says that they want to support pork while feed prices remain high, and highlights that British pig farmers have the highest animal welfare standards in the world. The advert for lamb also talks about high animal welfare standards.

Waitrose have also been active in their support for farmers "the hardiest breed of all" with an advert on TV. Sainsbury is advertising "British Conference pears. Found on British trees".

The publicity should make consumers think about buying British .