More figures today, this time in the shape of a survey undertaken by the Times about what's important to consumers when it comes to choosing where to eat and drink away from home.
In response to the question "On a scale of 1 to 5, what are the key factors when deciding where to eat and drink on the high street?", people rated quality as far and away the most important reason for their choice, with ethical issues and availability of organic/fairtrade options coming fourth and seventh respectively. The actual numbers are:
Quality - 4.54
Customer service - 4.33
Healthiness - 4.30
Price - 3.95
Ethical issues - 3.95
Restaurant environment - 3.79
Availability of organic/fairtrade options - 3.67
Speed - 3.37
Once more we have a reminder that no one can get away with inferior quality.
2 comments:
Interesting figures - I would have thought that organic and fair trade would have scored higher, particularly in the UK. This looks like a bunch of Yanks filled out this survey!
Don't think it could be Yanks doing the survey TW - speed would have been much higher up the list!Guess what the numbers do mean though is that self still comes before conscience for many people.Colette
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